Digital strategy
Digital campaign
Digital production
Social media
Influencer marketing
Digital reporting
Paid media
Lexus has an unwavering commitment to bold uncompromising design, exceptional craftsmanship, and exhilarating performance.
TDC’s digital team collaborated with Lexus International to develop a comprehensive global social media strategy, channel management framework, influencer marketing programme, creator partnership initiative, digital experiences, paid media, and a content campaign to engage a global audience. TDC was tasked with enhancing Lexus International’s presence on key channels and establishing a compelling social media strategy through engaging, social-first content.
At Miami Art & Design Week, TDC partnered with Lexus to bring the Liminal Cycles installation by Crafting Plastics! Studio to life through an exclusive Design Day experience. Designed to inspire and engage, the event provided influencers with behind-the-scenes access to Lexus’ activation while fostering the creation of dynamic content for their platforms and Lexus’ channels.
Central to the experience was the curated theme, The Five Senses, aligning with the installation’s immersive exploration of sensory perception. Our team delivered end-to-end event management, from personalised itineraries to innovative workshops that engaged touch, sight, sound, smell, and taste.
For Miami Art & Design Week, Lexus and clean fragrance brand Dilo Home collaborated to create a custom scent inspired by the Liminal Cycles installation.
This fragrance, designed to evoke movement and transformation, was captured in a limited-edition candle featuring UV-reactive packaging that shifted colour, mirroring the artwork itself. To bring this vision to life, TDC worked with Lexus to identify and source top-tier influencers in the luxury lifestyle and design space.
We partnered with 15 curated influencers across nine countries, allowing them to interpret and showcase the connection between scent, light, and design through their own creative lens.
From dreamy unboxings to experimental visuals, influencers created 60+ unique content pieces that redefined storytelling—turning fragrance into something seen, felt, and shared.
More than just a campaign, this activation was a community-driven, immersive storytelling experience that extended beyond the physical event. It brought the essence of the Liminal Cycles installation to a global audience by tapping into creative voices in luxury lifestyle and design. The campaign not only amplified Lexus’ digital presence but also redefined how brand storytelling can live on and evolve beyond the moment.
Our digital team was on the ground for Salone del Mobile 2024, partnering with Lexus to showcase the new immersive installation and sculptural reinterpretation of the LF-ZC BEV concept car, designed by Marjan van Aubel to inspire guests to envision the potential of carbon-neutral technology.
The installation, ‘8 Minutes and 20 Seconds’ was brought to the screen, and streets of Miami by artist, Peter Tarka through his solar-inspired car wraps and digital art.
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