Working on behalf of Japan’s Ministry of Economy, Trade and Industry (METI) TDC designed and developed Japanese Craft Collective as a standalone brand and vehicle to showcase Japanese crafts to Western audiences.

In 2018, TDC delivered a series of Japanese Craft Collective insights events and industry interviews which provided valuable information for each craft brand’s marketing and production strategies for the UK market.

Additionally, the project delivered a digital platform which can function as a leading outlet for Japanese craft in the future.

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